A neat design interface is all that you need to climb the search grid. Many counter elements play the part, but design wins the cake. And as the media gets more exposure to new techniques, this field continues to grow. Developers can experiment and get as creative as they want.
New design trends surface every year. The web design elements of 2018 will not bring about optimum results in 2019.
So, what are the design trends for this year?
2019 features a combination of bold techniques with digital effects. A touch of reality and authenticity is also present in the designs to make them stand out. Moreover, web design trends of this year are about reliable communication with the users. The trick to attain this is through an accessible, feasible, and fabulous website.
For most businesses, a website is the central station of marketing. Besides using it for lead generation, they use it to collaborate with social media, conduct eCommerce, send emails, and connect their brand with it. However, not all websites have the same features. According to the analysis of Marketing Grader, 72 percent of the sites receive a failing grade and below that.
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The number makes it essential for us to study with a closer lens. Why do all of these websites fail? How can we make sure that ours doesn’t add up on the list?
Essential Design Trends
Contents
If you want your website to make noise, you must align it with the latest trends. Without further ado, let’s have a look at this year’s hottest design trends:
1. Typography
Web designers were using primitive layout methods for a very long time. This, coupled with basic typography, turned these portals into cold calls from 20 years ago. But in 2019, new typography methods are gaining popularity. Stylish fonts are replacing the images. This enriches the website. Plus, it also grabs the attention of the audience and sends them the desired messages.
This brings us to another important factor – the choice of words. Words are an essential element of aesthetic as well as semantics. They have a physical presence in the design. It creates a structure around which the entire composition floats. Also, the right placement of fonts brings an exceptional impact on design. According to some digital experts, this year, typography must include the following:
- More negative space
- Animation
- Positioning photos within typography
- Over-sizing
- Cutting words and letters
Along with these, tools like CSS Grid and Flexbox carry an opportunity to create pages in the print pattern. Improvements in typography tools mean that bold and experimental typography is now easier to carry out. You can then add assorted effects to create more substance. But make sure that those effects don’t have a negative impact on the page loading speed.
2. Illustrations
It is, in fact, tough to retain attention to a website that has scarce graphical content. Photos are a perfect way to get attention and enhance credibility. Gone are the days when stock photos impressed people. Nowadays, photos have become more real and authentic.
It won’t be inaccurate to say that illustrations are the staple part of web design. These can include:
- Natural and organic shapes
- Glitch art
- GIFs
- 3D compositions
- Sharp Edges and Lines
Hence, there are a plethora of illustration techniques that you can pick for your website. Take the example of Future London Academy. They use bold yellow and black colors with a combination of shapes to create a brutal impact about their brand.
But keep in mind that there should be no compromise on the quality of photos. Although the style is getting simple, the resolution of photos should not be of low-grade. You must have seen a website that gives you an unpleasant vibe due to the poor quality graphics and low resolution or stretched pics. Make sure that you don’t do the same mistake and use the high resolution pictures and perfect graphics.
If you are willing to incorporate modern illustrations into your web portal, you can hire a professional web design company. These experts will not only perk up the design of your web, but they also guide you about proper content integration.
3. Mobile-optimized Design
We are highly dependent on our cellphones. No matter what task you need to perform, be it streamlining your work, booking a cab or running errands, we rely on our smartphones.
Access to smartphones is increasing throughout the globe. As per the findings of Statista, global sales of mobile devices reach 1.56 billion every year.
As the number of people using smart devices increases, it has become essential to curate a website that fits these screens.
Mobile-First design has become the ultimate need for all websites. In case your website fails to have a mobile-oriented layout and interface, it will push back the users.
You should create a website with mobile users in mind. Focus on the following elements:
- Keep the design simple
- Use only the required elements
- Use push notifications
- Integrate chatbots
- Reduce the page-loading time
- Add appropriate CTAs to guide the visitors
A mobile-oriented approach also demands an upgrade in the SEO strategy. All of these components combine to make sure that users have a great experience on your portal. This leads to a better conversion rate and the influx of organic traffic on the website.
Final Word
Despite the latest changes, an organized and neat website is something that never loses importance. It is convenient and improves the conversion rate. You must work out different strategies to make the user spend more time on your platform. The longer they stay, the higher are the chances of conversion.
Remember that following all design trends without evaluation is not a wise approach. You should choose only the relevant ones. If, for instance, adding illustrations can reduce the impact of words, you should skip them. Cater to the requirements of your business first.
Now that you know of essential design trends for 2019, we’d love to see what you think. What works for you? And how will the current trends change? Let us know in the comments below.
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