Running a brand website with unique products or valuable content is bound to attract many people. Business owners should be in a position to hold the attention of the numbers tricking in to convert most, if not all into loyal clients. To accomplish this successfully, you must identify the most important metrics that can improve your business by increasing retention and conversion rates. After carrying out some in-depth research, here are the top 6 metrics that you should be tracking.
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1. Sources for Traffic
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Your website probably experiences incoming traffic from various sources. Some get to the site by typing your URL in the address bar. Others will get directed to the website after entering a search query. You can also get referral visitors who visit your site because it was mentioned in another place (site or blog) they were visiting. All these sources are important, but they typically have different conversion levels. For this reason, calculate the number of traffic that individual sources bring and use the numbers to take the necessary action.
2. Social Media Tracking
If you have incorporated social media into your website, it also helps to track this aspect of your website. Using tools like sharedcount can allow you to know the number of times your URL has been shared on all the major social networks. It is a move that can help you identify low and high-level activity of your social media campaigns. The numbers give you a chance to know the brand loyalists, and they can also guide you when planning future media actions.
3. Leads
All websites need to support business operations. This is why it should sell products if it is an E-commerce site or collect leads for a lead generation site. Business survival is dependent on sales or leads, thus it is important to track the SEO campaign impact on these two. Lead gen websites usually have a way of convincing visitors to sign a form where they fill out their names and contact information. Businesses then use the information to quantify the leads and see whether they are a right fit for the products. Measuring form completions helps in tracking leads. For a sales website, just set up Google Analytics to help track the sales to know how you are performing.
4. Interaction Per Visit/Session
There are some visitors who will not end up converting at first. Do not ignore them as it is also important to monitor their behavior on your site. Find out what they are doing on the site. From here, come up with strategies that you will use to get to them so that their behavior can also lead to conversions, i.e. sales, downloads, subscriptions, and the like. An example would be looking into unique visitor page view rates to track the times when they are on their site, the comments, or reviews they make. The results can help you determine how visitors choose to navigate the site to get to various content.
5. Keyword Ranking
Keywords still count for anyone developing an SEO plan that is bound to succeed. This is simply because keywords that rank highly normally help to drive scores of traffic to a website. There are plenty of tools that you can use to get accurate data on this. Knowing how your keywords rank can help you know if you need to change or tweak these in order to attract your target audience. Here is guide about how to insert keyword in your content.
6. The Bounce Rate
Business owners need to do everything within their power to bring down visitors bounce rate. This is the amount of times new visitors access their site and leave immediately without completing a single task. You will know this when you see that minimal time has been spent on the site and there has been zero interaction. High bounce rate in most cases usually shows that there are weak traffic sources, weak landing pages, poor website design, or slow loading times among many others.
Ecommerce sites refer to this as abandonment rate which is when visitors abandon their carts without completing any purchases. This could be because of complicated check out processes or expired deals among many others. You must fix the errors that lead to high bounce rates so that visitors are motivated to stay long enough to see what you have to offer and go ahead and respond positively to your call of action.
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