Magento is one of the most used eCommerce platforms for a reason. In fact, not for a reason but many reasons. First of all, Magento is known to be one of the most advanced eCommerce platforms in the world. It contains all the latest features and functions required by the commerce site owners. It empowers the site owners to create an eCommerce site just as they want it. At the same time, the company keeps upgrading Magento to make sure it has all the latest features for the present-day eCommerce site owners. However, you would be surprised to know that Magento can make your site look astounding as well. So, Magento does allow you to do a lot to make your site stand out from the crowd.
Recommended: SEO Guide to Optimize Magento eCommerce Store
Here’s how you can make your site ‘worth-it’ using Magento:
The innumerable and extensive optimization capabilities
No matter how good your Magento site looks and feels, as long as you aren’t able to attract the right volume of an audience to your site, it is of no use. Therefore, needless to say, for every site owner, it is of utmost important to exert a pull on a large set of audience. For this, yes, you have to make your site appealing and flawless. But, most importantly, your site should contain all the right ingredients to catch the fancy of the audience. How can you do it? By optimizing your site for better performance. Yes, your eCommerce site should include all the right parameters needed to make sure that your site is optimized for better traffic.
Magento 2 makes it easy to ensure that all the Search Engine Optimization techniques are implemented. For the Magento users, it is a cakewalk to implement SEO strategies as Magento allows you to do so simply because Magento is a search engine friendly eCommerce platform. Apart from adding relevant keywords in the text, creating separate optimize pages to following other SEO techniques, Magento customization service allows you to fully SEO optimize your site.
Make your eCommerce site both appealing and easy
One of the greatest advantages of using Magento is that it not only allows the eCommerce site owners to design the site but to also make the navigation flawless. There are various features and extensions in Magento 2 that help you to make your site most fascinating. For example, the latest layout, as well as the concept of container wrapper in Magento 2, is termed to be very useful. With the help of the Visual Design editor, it will be very easy and intuitive to organize the blocks. And, it will be easy to define the sections of the layout. At the same time, it is very easy to customize the design and theme. Thus, changing the design of your eCommerce site is not at all tough. Also, you can choose from a vast variety of themes to make your site the most appealing one. For example, Graze has used plenty of latest Magento capabilities to make the site very fascinating for the users. The landing pages, as well as the consistent navigation of Graze, are very interesting. They have even customized the Magento 2 checkout process for their site.
Recommended: Tips for Effective E-commerce Web Development
Boost the speed of your eCommerce site
At the same time, Magento also makes it easy for you to amplify the speed of your eCommerce site. After all, fast page loading speed is important. As it impacts traffic ratio as well as the search engine ranking. Being one of the topmost Organic Search Ranking Factors, make sure you concentrate on improving the speed of your sit. As, only when the site loads faster, the user would like to access it, at the same time the search engines will only reward you for it if the site is quick. In Magento, you will find plenty of options to boost the page speed of your site. For example, enabling each and every caching feature as well as the Flush Magento cache will help to boost the speed. There are other tips to follow as well, in order to make sure that your site is quick to load.
Magento 2 makes it easy to shape the site just like you want it. You just have to use the latest Magento features to make sure that your eCommerce site looks out of the world!