Customer relationship management is an essential part of the business. Nowadays, this aspect of the business has gathered much attention from the tech world. It is currently a hot software market, with more than 25 million dollars being spent on building solutions. Mobile customer relationship management apps account for the largest chunk of this investment.
The best of businesses are now switching to CRM apps. Most business owners use their smartphones and tablets to access their CRM portal. Some people use a combination of desktop and laptop versions, but half of CRM users feel satisfied with their experience in a mobile application. Given this preference of mobile apps, the market will expand, and more solutions will pour in.
- 6 Ways to tell your business needs a CRM software right away
- 7 Ways That a Sales Team Can Benefit From a CRM System
Today, we will give you an overview of the best mobile apps in the CRM world and how their specific features can help you shape up a better customer relationship management model in the next year:
Top 5 Customer Relationship Management App
Do you want a CRM solution packed with many features? You can opt for a database builder application that looks like a common CRM tool but offers many more functionalities when explored. Airtable is a tool that is customizable and can fit the need of any business.
Here is how it works. You can make a list of your customers or contacts like a traditional spreadsheet. The thing which makes Airtable different is the ability to link this contact list with company info and contacts. Making it easy to access all details about a customer, Airtable puts all the info in a detailed format which is expandable with every customer entry.
Using this feature, each data entry can have its popup view. Spreadsheet look will only show you a trailer of all the contact while the pop up will explain everything in detail. There are a customizable calendar and kanban views to pursue ongoing deals and deal with potential customers. You can learn more about Airtable in this article about the 13 best ways to use Airtable. Opt for Airtable only if you are looking for a database builder CRM.
2. WordPress CRM:
You have heard of WordPress and its benefits for setting up a website. Now it is time for you to discover the CRM extension of WordPress. It is one of the best tools to organize contacts alongside important website database.
If you have a business website or blog that runs on WordPress, you can only look for a plugin that can save customer data within the WordPress platform. Why? Because you can use the form on the website to get more details for your customer relationship management database by syncing the two worlds together. Moreover, you can directly track a potential contact on the site and add them to your database.
If you have the WordPress app in your mobile or tablet, here are some options for a CRM plugin:
- WP-CRM is a powerful tool that runs smoothly with every WordPress feature and provides custom fields
- WordPress Leads can track each visitor to your website and then make a contact log as personal user profiles. You can use this information to build better landing pages and power up an email campaign
- Ukuu People organizes your website contacts into groups and provides extra features like scheduling a meeting
The benefit of WordPress CRM is that you can manage customer through the same admin profile used for website or blog management.
Recommended: How to Start a Blog With Free WordPress Theme?
If you are looking for an app that can find the relationship between your contacts, Cloze might be the one. Many business owners wonder if their customers or website visitors are related. Cloze can provide key insights into many aspects of a customer’s life. For example, you can find out how close you are to a person and how many of your customers are related to each other. Cloze is a people-focused CRM tool built for those who want to build an experience truly for the customers.
You can connect your email inbox with Cloze, connect and sync contact and the tool will build a highly customized list of possible connections between customers by looking at the city they live in, the place where they work and the conversations they have online. Imagine building a list of possible customers by seeding information through a gamer’s chatting portal!
Moreover, the paid version of Cloze provides more data by picking up information from Slack, LinkedIn, and other connected apps. The free version can collect up to 25 thousand contacts. For $19.99, you can have targeted reminders and customized business plan. The app is available on iOS and Android.
Many businesses operate majorly through their email accounts. Whether happy customers are sending in feedback or people who want to alert you about airg spam, email is where most of the communication happens. Sometimes it feels like the native contact system for services like Gmail is pretty limited. For those who face this problem in business, Streak is the best solution. It originated with the idea to help people when most of their work happens inside the Gmail inbox.
You will see new Pipelines attached to the normal Gmail tags. The Streak button inside the email can be used to add information into a Pipeline. What is a crm pipeline? It is a CRM workflow that can sort your customer from an interested visitor to a solid lead. The free version allows you to track up to 200 emails and shares 50 deals with your team.
The streak is an app that will give superpowers to your normal Gmail account. The good thing is that you can manage contacts and work on emails at the same time.
This is a CRM tool which can roll up your social media and usual contacts into one big offering. KickApps introduces itself as the ‘Social Graph Engine’ that is generally molded by a person’s online identity and most recent activity and connection with other users.
KickApps will get useful data out of social conversations and present them to you so you can know your target market and offer only what the target market likes. You can use this information when launching a new product, building a new website or a new community. Here is a sample customer information page.
Which CRM app has to lead your business to success? Share with us so we can update our list!