When hiring an SEO firm for business, you’d likely be looking at various factors. Some of the ones that will influence your decision can include the expense, the company’s experience, and the techniques they will use to get your website a spot at the top.
However, we’d also recommend looking at another important feature during the hiring process. Does the SEO Company have a high organic ranking of its own? Has it carved a niche for itself? Is it sitting right where it promises to take your company or not? Knowing the answers will help you verify if the firm will deliver its promises or not!
The truth is, you’re building – or have already built – a website for your business for one reason: to get traffic. However, for that to happen, you’ll need greater search engine visibility. That is why you’re hiring the services of an SEO company. Therefore, it is crucial to see if they walk the walk or not.
Moreover, an excellent organic ranking is essential. Capable SEO firms will know that because:
Organic-search traffic is the source for highly qualified prospects
All traffic is good, but not every visitor headed to a website will prove useful. SEO firms know that while strength in numbers is high, it is the quality of that traffic that is more significant. When they make efforts to rank for organic search, they are aiming to ensure they only get visitors who will convert into customers. Thus, they will focus on search intent and win potential customers through the SERPs.
Results of organic SEO are suitable for the business — and the wallet
The Best Local SEO Companies realize the significant cost advantage that comes with organic search traffic. They work hard to coax similar results out of it, which none but the pay-per-click ads can guarantee. That’s because SEO experts know that the cash, they’ll spend on click-throughs, is going to add up. They will also have confidence in the soundness of the SEO principles they implement. Additionally, there is no cost-per-click for organic search traffic. Does it surprise you that they use their talents for ranking higher via organic SEO?
Organic offers better site stickiness
SEO firms that have been here for a while know that social media and paid ads have great potentials as traffic generators. Even so, the value of those two strategies as long-term customer creators isn’t as high as the traffic they generate temporarily. High bounce rates but a much lower number of pages visited are specific outcomes for both those strategies.
Think about it: you’re browsing your Facebook feed, and find something that catches your eye. You click on it and arrive at the website. Once you are done reading what you came for, how likely is it that you’ll click on another page? Not very, right? At most, website owners can expect visitors to view 1.2-2 pages.
Moreover, this isn’t just true for Facebook – which is perfect for driving article visits, as long as you don’t expect it to do anything about improving overall site traffic or encouraging customer loyalty. Should you do use Twitter for this purpose, you will find that it promotes customer loyalty, but it does nothing to create post traffic. Switching over to Pinterest doesn’t get you much either since its users hardly leave the site — unless they are searching for a particular product to purchase.
SEO experts know that paid ads can be useful in providing users with a visit. However, their usefulness has limits when it comes to giving those visitors a reason to go back.
Recommended: Top 10 Reasons to Invest in SEO
Organic ranking can help credibility
It is all about credibility. An SEO company with a good reputation is the one you should consider hiring. You’ll likely find that such a firm advocates organic site traffic. That’s because they know how organic ranking can improve credibility.
If you have ever used the internet for more than a day, you’d already know one thing. Organizations paying to get where they are on SERPs usually don’t have much market presence or credibility. Thus, if you find an SEO team that targets organic traffic – and ranks well for it – their online presence and reputation are likely to be substantial.
Once a business owner wakes up to the importance of SEO for their company’s website, they usually have another realization. Creating SEO campaigns is not an easy task. They cannot spend the time that this task deserves. They may not even have the required expertise and extensive knowledge to do so. Thus, they will need expert help to get the ball rolling. The easiest way of making that happen is by allowing an SEO company to do the heavy lifting. If that’s what you are about to do, find one that has its own organic ranking!