An effective eCommerce web design attracts a large number of potential customers than a poorly designed web site. It is also the primary reason for and driving sales to your website. The web design should provide the required product data and allow for easy purchase. It should be designed with a focus on customer satisfaction, protection and service as a forefront. In the following sections, you will find tips on designing an effective website for your eCommerce businesses. A well-designed website gets better ranks in the search engines and also gets good conversion rates.
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1. Simple Design
- 1 1. Simple Design
- 2 2. Transparent prices
- 3 3. Quality product images and videos
- 4 4. Useful product descriptions
- 5 5. Navigation Menu
- 6 6. Easy Checkout
- 7 7. Mobile friendly
- 8 8. User testimonials
- 9 9. A strong call to action
- 10 10. Special Offers and discounts
- 11 11. Secure Platform
- 12 12. Social media
- 13 13. SEO
Your website needs to have a simple design supported with all basic features needed. The minimalist and neat design looks consistent, visually appealing and trustworthy. It should attract all types of prospective customers and help to convert website visitors into customers. It should have a pleasing appearance without too many distractions and should have simple steps to buy products.
2. Transparent prices
Your eCommerce site should display the exact product prices. Any charges, discounts, offers should be intimated to the customer before the payment is made. You also need to manage the price fluctuations without cascading these changes to customers. You need to ensure that your customers should never feel deceived by any variations in price and charges.
3. Quality product images and videos
An online customer gets the first perception of a product through its images and videos. It is very important to provide high-quality product photos, videos and lifestyle images of the product. High-quality images show fine details of the product data. A zoom option on the image can provide a close look of the product to make them feel as if with a real product.
Product images from different angles would help your customers to imagine and view the product from all sides. It also helps then to know its usage and in making the decision on the fitment of the product to their lifestyle.
4. Useful product descriptions
All products in your eCommerce website need to have relevant, useful and detailed product information. You can include specifications, features, benefits which can convey the value provided by your product.
Your eCommerce website should offer a quick navigation menu which has clear titles, easy to use and guide the user to make a purchase. A poor navigation annoys the user leading to move away from your site resulting in high bounce rates. Your main navigation at the top of the page should follow common design and conventions to look consistent. You can provide product list navigation using meaningful categories, subcategories and labels. You can provide filters to select specific product categories and subcategories. You also need to have a search bar to enter any product to search in your top of the page.
6. Easy Checkout
The checkout process in your website should be easy to add items to the shopping cart and proceed to checkout in a simple form. A simple, clean design, easy form-filling, auto-populated fields, multiple payment methods with a clear cart summary can make the user checkout an easy process.
7. Mobile friendly
A large number of online customers use their mobile for online shopping. Your website design should be responsive which means it displays well even on mobile screens. You need to ensure that your online store displays the pages, navigation, products, cart and checkout in clear visible and accessible form. It should be easy to navigate even on a mobile screen..
8. User testimonials
Customer reviews and feedback adds trust and removes any fear of risk to buy products from your website. 84% of users like to buy a product after reading its reviews. You need to encourage and capture customer feedback to showcase your performance to other new customers. It would be ideal to display these feedback about a product in the same product page.
9. A strong call to action
You must have a clear call to action on top of your home page. You also need to include an email capture pop, referral programs and stop the user with an auto pop up when moving away from your website. These are necessary to build solid customer relationship, conversion rate and lifetime value to your website. Your website should build up a list of email address from all users who shown interest to visit your eCommerce store.
10. Special Offers and discounts
Your home page needs to have special offers and discounts on special occasions. You can also offer free shipping on your store which encourages a customer to quickly avail a good deal.
11. Secure Platform
Your eCommerce store needs be on a secure platform. During sales, your customer needs to enter the personal data which gets transmitted over the network and may land in any malicious hacker. You need to design your website in a secure environment that has an SSL certificate. This is very important to win the confidence of your customers who are feeding their personal data.
12. Social media
You can increase conversion when you integrate your business accounts of social media. Traffic from social media brings a significant chunk of visitors to your website after organic and paid search.
Your product pages, title tags, meta description, keywords, and links need to incorporate SEO features to get search engine ranks. You can increase your site authority with quality and engaging content on your web pages.
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