We know that API enables the smooth sharing of data among systems. Organizations have been quite successful in increasing customer engagement using Application Program Interfaces (APIs). Out of various interfaces, I would like to mention the SMS API. The SMS API i.e. SMS messaging has proved to be a powerful tool for marketing and creating the buzz about your product. Mobile apps have presented the one-stop solution for most of the business needs. The increasing use of mobile apps has increased mobile engagement to a large extent. Apps have improved customer experience and enabled the companies to deliver customized interfaces. On the other hand, users too started looking for roaming control options in order to get the best out of their existing subscription. Roaming control is the most important thing to focus on in order to gain more customers.
In this article, we have pin-pointed the five ways by which customer engagement has become easier with the use of mobile apps.
1. Improved accessibility and caters to the ever-growing customer preferences
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We are in an era where everybody uses mobile phones and the internet every single day. Therefore, developing a mobile app is the best way to interact with your customers. You can engage them anywhere and anytime!
Mobile apps are accessible on a single click. You can easily register to an app via your social media sites. Customers are also preferring using apps rather than calling up or visiting the store. And online shopping is a trend today.
2. Push and Pull Notifications
There is one big advantage of using mobile apps- the ability to send push and other in-app notifications to users. The notifications are quite helpful in building trust and a long-term relationship with the customer. But the notifications should be relevant with valuable content. Remember if you annoy your customer they will delete your app.
Push messages notify customers regarding companies’ new products and offer even when they are not using the app. They have very high open rates. Moreover, you can personalize the recommendations based on the most recent purchase or your location. In-app messages have proved to increase engagement by 26%.
3. Beacon based location marketing
Beacon marketing is a great way to boost customer engagement on mobile devices. Beacon uses wireless technology to know the location of customers in stores and other places. After that, the customers are sent the location-specific and data-driven content. The retailers can know about the past (and possibly future) purchases.
The beacon and geo fencing devices can trigger a coupon to appear on the consumer’s device, turning a browser into a buyer. The customers are also informed regarding location-based offers and promotions. Companies also promote loyalty programs through beacon marketing. This also helps with mobile-based proximity payments.
4. In-App content sharing helps spread the word
In-app content such as usage stats, award levels provides consumers with social incentives to do brand marketing. If a company is able to build content so that there comes a natural urge in the customers’ minds to share it, then it is going to prove a powerful way to increase customer engagement. The products are promoted easily.
People share content in their social media sites to define who they are to others, to grow relationships and as a matter of self-fulfillment. They also share their experiences inside the app. This deep linking helps in the easy sharing of the in-app content.
5. The power of analytics
It becomes very easy to collect valuable data for analytics from mobile apps. You need to structure app engagement in a way that you understand how users interact with the app. A lot of data is emitted when a customer engages with the app. Analyze this to know your customer’s buying behavior, their likings, and choices. The inferences drawn out of the analysis is also helpful in taking strategic business decisions like how to market your product, how and where to position the product, etc. The analytics is still underutilized. Few brands are using it to know their customers. You can easily get additional live information about the products your customers’ browse and products which they finally buy.
Conclusion
Today most of the people rely on smartphones for their daily tasks. The increase in mobile app usage has brought a tremendous opportunity for companies to benefit from them. The companies just need to build well-designed apps that can add some real value to the customer’s lives. Their valuable content can convert casual customers to loyal ones!
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