You have a great product on offer, your website looks world class, but your sales are still not going up. Sounds familiar? You need to start Search Engine Optimization (SEO).
SEO helps bring traffic to your website organically, without paying anything to market your website. Google’s bots are constantly crawling the web and updating Google’s index. SEO helps make your website more visible to these bots.
Once Google knows what exactly your page is about, it can give your page higher search ranking for relevant search queries. Since SEO can be the biggest determinant of your online success, let us share some tips on how you can optimize your page better and reach your potential customers more easily.
How essential is SEO for your online business?
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Here is how you can optimize your website to rank higher in search engine result pages (SERPs):
1. Insert keywords
Google’s bots read the text on the pages they visit. Your text helps Google comprehend what your website is about. It is important to identify some keywords relevant to your business and insert keywords on different pages of your website on a regular basis.
For example, a sandwich shop in Perth can use the keywords ‘Sandwich shop Perth’ on different pages of their website to help search users find their business when they search for coffee shop Perth.
You should also link out to other high authority sites to boost the relevancy of your website. Keywords can help you anchor that high rank.
2. Focus on content
Pro tip: Use original and relevant content. Google’s algorithms love good content. Content copied from other online sources is automatically ranked lower by Google. Make sure the content is relevant to your business and products and incorporates your keywords as described above. Keep your page fresh with current and relevant content, so your website evolves as your business evolves. According to Jeff Bullas, content around 2500 words gets the most ‘juice’ by the search engines.
Moreover, invest in some professional logo services to get a solid identity for your website. Logo helps in creating monotony for your brand. It helps in pitching the content to your target audience on both online and offline platforms.
Recommended: How To Write Good SEO Content That Inspires Readers?
This is another thing Google’s bots are looking out for. How many other websites have links leading to your website? If your content is shared widely on social media, Google will assign more authority to your website and rank it higher in search results.
The best thing about using social media? It’s free!
Take advantage of this great facility by reaching out to your target audience and utilizing relevant social channels. The number of Facebook shares, tweets and Pins can influence your site’s rankings. It also helps in influencing purchasing behavior.
4. Site load speed:
Visitors don’t like pages that load slowly, and neither does Google. Websites that are optimized for faster load times are ranked higher by Google’s algorithms and tend to keep visitors browsing for longer. Long load times and lags are frustrating for users and also create a bad image for you as a brand. Make sure your images are optimized and load fast, large size images slow pages down. This is extremely crucial for e-commerce businesses that have to keep several images on every page. Likewise, your website should be designed keeping in mind the latest advice from search engines. Following this advice will help make your business more visible to search engines.
Site’s load speed plays a huge role in search engine rankings. It also affects the rate of conversion on your web pages. A one-second delay in site loading speed can cost you in a loss of billions of dollars! Visitors abandon a site that does not load well. In short, website load speed can harm your search engine rankings.
Many business owners fail to understand that many factors affect the load speed of a site. You can find out the load time of your website through online tools which are freely available. Get an analysis of all the factors and time duration so you can improve anything that is wrong. Use this information to optimize pieces of code
5. Broken links:
Landing on a page that has an error 404 ‘page not found’ message is the most frustrating thing for a visitor. It also harms the reputation of your website. If you keep broken links on your website for long, Google will index you as a lowly maintained site, which is not good for SEO. Search engines consider broken links as ill-maintained sites and rank them lower.
Do not go through every page on your website to check for broken links. Here are some quick tools to check broken links on your website:
6. Readability:
Even if you know your target audience, you have to work hard on the content to make it appealing for them. Nobody wants to swim through oodles of text to understand what you are trying to sell. You don’t want to bore the customers of your content, and you don’t want customers to never return to your site.
Making easy content makes it easy for the readers to understand. It is a fun, inviting way to tell them more about your business. Moreover, focus on readability and write text that matches the likes of your target audience. Some experts believe that Google takes readability into account when indexing web pages.
Not sure how to check the readability of your content? Here is a quick readability assessment tool from MS Word.
7. Formatting:
A proper website format makes life easy for both webmaster and the customer. You have to help the user navigate their way to different parts of your website. Make your content top-notch and then decorate it on the site with the help of excellent formatting. A good graphic design resource can help you achieve this feat. Check out this online leather jacket store where the lookbook is displayed in the most appealing way for every fashion lover:
Last word:
Make sure you create a comprehensive strategy that makes a priority to optimize all of these essential elements. Every factor contributes to your reputation on the search engines, and the elements mentioned above play an enormous role in the ranking of a website.
You don’t have to put your money in an expensive SEO plan to get that first-page ranking. Follow these simple steps, and the result will appear in the normal time. Got any tips to share with our community? We would love to hear your story!
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