Nowadays, there are lots of reasons to fundraise. Some of these include:
- Political parties do it to strengthen their campaigns.
- Charities need all the support they can get.
- People often experience problems (such as injuries or being unable to pay the rent) which lead to them asking for donations.
Whatever the reason for your fundraising efforts, you can do it like a pro with the help of this guide. Here are some tips and tricks that will sharpen your campaign and draw as much attention as possible to your cause.
Ready to learn? Let’s go.
Use SMS Software
You have a smartphone. Your friends have smartphones. Everyone has a smartphone (4 billion people, to be exact).
Because of this, one of the best ways you can fundraise is by texting people – it’s that simple.
On average, when most people receive a text, they open it quickly (no matter who it’s from).
Therefore, it’s recommended that you use SMS software courtesy of Tatango. You’ll be able to grow your reach and ultimately achieve your goals.
In recent years, GoFundMe has exploded in popularity (especially on social media).
It’s an American for-profit crowdfunding platform that enables people to raise money for a variety of reasons, from personal issues to life events such as celebrations.
Over time, lots of celebrities have made donations via GoFundMe, which highlights just how popular the platform has become.
Tell Your Story
People need an incentive to donate – which is why you need to tell them your story.
When online, it’s important to draw attention to your story quickly. The best way to do this is by having catchy titles when you make a post, as well as using interesting photos and videos.
Get Press Coverage
The press usually gets a hard time from the general public, but they’re actually a great tool for fundraising.
It’s recommended that you contact some big-name papers and news networks to ask if they will support you, whether it’s by including you in an ad slot or running an interview.
By using the press, you will gain a larger reach across the country.
Set Realistic Goals
Fundraising is a big and exciting task. Usually, this leads to individuals and organizations setting unrealistic targets. This is why it’s essential that you remain level-headed and choose targets that are within a realistic range. Then, when you surpass your fundraising goals, you will be able to adapt them accordingly.
Keep Donors Updated
After donating to support you, most donors want to stay up-to-date with how their money has been used. Therefore, you should keep them up-to-date via email, text, and posts on your social media pages.
When donors see that they’ve supported a good cause, it will make them feel even more inclined to donate again in the future. The key is to provide them with visual evidence.
The above-mentioned tips and tricks will ensure that you don’t fundraise like an amateur – instead, you will fundraise like a pro. Remember to share this page with your fundraising team to ensure that they know exactly what to do, too.
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