Thing you should remember not to believe on hearsay while hiring an expert in SEO articles. You should consider thousands of things. While SEO writing, when you adept in one aspect, you will come to know that the standard of the content has thoroughly changed. Then, you need to begin a new to match up to the changes. Use of SEO keywords is the important aspect of writing. This article will be beneficial for the SEO article writers knowing how to insert keywords accurately.
Keywords’ Concept in SEO
First question that persecute someone’s mind is, what could be the main intent of writing an SEO article? Obviously, you will supposed to look your article at the top of the rankings on the first-most page of the search engines. Basically, who likes to search on the secondary page? It is something similar to this famous quote, “The Best Place to Hide a Dead Body is Page Two of Google.”
What should you do to manage to attain this objective? Primarily, remember to use the SEO keywords intelligently in articles. Possible everyone would have heard of the terms like ‘use of H1 and H2 tags‘, ‘keyword density’ and many more. These are the significant aspects of keywords that we will discuss further in brief.
The primary concept is to make you familiar with the use of keywords for your article. Hope you will understand the concept as we’re trying to let you understand through this article. Our only possible goal is to upskill you how to write a quality and creative SEO friendly articles.
How To Insert Accurate SEO Keywords
1. Keyword Density
What the word keyword density means? While reading this article, you have get through this term many times. Simply, keyword density is the number of times you used a particular keyword/keyword phrases in your article.
What should be the ideal keyword density? The adequate measure is anything between 1.00% and 4.00%. If there is keyword density of the particular keyword in your article is around 3.00%, it will be certainly perfect as per the SEO norms. If the count grows above the 4.00% mark, it can be inimical to your interests. A keyword density checker can be used to determine the density accurately and easily.
Furthermore, it is mandatory to use the keywords to flow along with the article. It carries us to the new topic i.e. keyword research. Given below, we’re going to let you understand this term and its applications.
2. Keyword Research
The fact is, “Google watches People.” Hence, it will be better for you to watch the trends as well. You must update your skills to deal with the current trends in any aspect of life. In your beginning days, you were thoroughly free to write the content and insert the keywords. But, The 2012 Penguin Update altered the whole concept upside down. Recent days, you’ve to first do the Keyword Research for Content Creation, then you can attempt to write your article. There are tools for you to use, such as Google Adwords tool.
3. Use of Header Tags
Always mention a heading of every article. This will aid people knowing what you’re going to write about. An interesting heading of your article will make people agog. People will be curious to read your article. Other important thing is, insert the right and appropriate keywords in the heading. Making heading catchy will be beneficial. For an illustration, “Man bites dog” looks more attractive headline as compared to “Dog bites Man.” Making a catchier headline is something like winning half the battle. It will be beneficial to use H1 tags for making the title and H2 tags for the creating sub-headings.
Search engines pay attention to the subheadings. So, try to use the secondary keywords in the subheading, it can be useful for your content. It can magnetize the search engines that can make your content to find a place on the first page.
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4. Edit what you write
Are you fond of reading the bad content? Possibly, the answer will be no, because nobody likes to do that. Your SEO article should seem to be gratified. There are self-editing programs available to you like Microsoft Office Word that can figure out even your minor errors such as grammatical errors, incorrect usage of words, spelling mistakes, etc. Therefore, editing of your article is a necessary thing. It is one of the major concepts of SEO Copywriting.
Aligning article’s text is also very important. Similarly, it is equally important to highlight the keywords. You should shun writing long and complex sentences. No doubt, you could be grammatically correct but your main goal is to make your article as simple as you can, otherwise, your content can confuse the readers. Use appropriate punctuations where needed.
6. Keyword Placement
This aspect is very important for writing SEO amiable articles. Where to place the keyword? As per the cricketing term, it can be said: “find the gaps to perfection”. If you hit the ball in the gaps, then you can get maximum runs. Similar to this, keyword placement is also very important. How many keywords you use in your article doesn’t matter. The thing that matters is where you place them.
You want the visitors to notice the keywords you’ve added. Inserting these keywords at right places can actually help.
7. Keyword Proximity
The search engines are very sharp. They use their algorithms that can impact you. Take a very simple illustration of this keyword ‘home loans’. Now, compare this with another keyword ‘home mortgage loans’. These keywords look similar to each other but if someone has searched for the term ‘home loans’, the reference ‘home loans’ will surpass the reference ‘home mortgage loans’. The search engines suppose that you’re looking for home loans alone. It is a point to be considered while writing SEO friendly articles using keywords.
8. Keyword weight
It is an important aspect. It cites the ratio of total number of keywords on the page to the total number of words present on the page. Decreasing the number of words on the page can increase the keyword weight.
9. The Concept of Word Stemming
Google uses this concept of word stemming. It allows for sending back all forms of the keyword such as singular, plural, and verb forms. Consider the example of this keyword ‘house plans’.
The search engine will display all the possible variants of the keyword such as ‘house plan’, ‘house planning’, and ‘house planner’ etc. Therefore, you can apply such variants of the keyword in your article.
Keywords are vital but excess of anything is bad. Google is continuously looking on your actions. If you do something silly it can be baleful to your aim. Use of SEO amiable keywords is an art. If you want to be successful in writing SEO articles, you need to master this art.
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Maninder Singh, a professional and creative content writer at JustArticlez.com. He is working as a freelancer past 4 years. His specialization is to write a poem, poetries and make creative taglines for brands.
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