You must have that a picture is worth a thousand words. If a picture like they say is worth a thousand words, how many words will a moving picture be worth? Certainly, a lot more than a thousand words. It’s little wonder then that the demand for video content has increased on many fronts.
In this article here, we see an attempt at explaining why videos have become such a powerful tool for spreading any kind of message. It does not just engage your visual senses, it also engages your auditory senses. That’s like a double impact.
To achieve a better understanding of why this type of content is now highly regarded, we will quickly look at some of the benefits it offers.
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Benefits of Video
There are a number of reasons why this form of communications is the best.
- Studies have shown that the average person can retain up to 95% of the information on a video as against a miserly 10% of the information they read.
- It can combine all other forms of media – text, audio, pictures and even links. This means that everyone can find what works for them in a video.
- They are immersive because all the major senses are engaged.
- For marketing, social shares are strongest with videos which attract about 1200% more shares than all other types of content.
- Websites with video content have visitors spending 88% more time on them.
- When done right, it can result in your chances of getting the viewer to take the required action increasing by as much as 97%.
These are just a few benefits that we can fit into this article. You can, however, find more here: https://www.sitepoint.com/27-benefits-of-online-video/.
Wait a minute though, is it all about benefits or advantages? Are there no disadvantages? Well, there are a few facts that can be listed under disadvantages. Let’s quickly take a look at some of these.
Cost of Video Production
Unlike text and probably images, videos will cost more. There are many factors that have to be right and time that have to be taken with cuts and edits. All of these can quickly translate to quite some cost. Thankfully, the improvement in the quality of smartphone shots is making it a bit easier. However, for top-level content, you will have to spend some money.
Creative and Technical Requirements
More than just the equipment and time, there is the need for scripts, layouts, stage sets, makeups and other creative and technical components that must come together to birth something of quality. This again has affected the number of people who can achieve top quality.
Possibility of Negative Publicity
If you bring out just any kind and quality of video just for the sake of it, you may end up enjoying negative publicity which will hurt your brand.
How to Choose the Best Video Production Company for You
From all we have looked at above, it should be clear that it’s not just about getting any kind of content but one of good quality. To achieve this, you need experts who can deliver. Here are a few tips that can help you enjoy the best of visual production in New York.
Look for Referrals
Before you begin to stress yourself on any other thing, start your search by asking those around you. You may just find someone who has had the good fortune of working with a company that was able to deliver the goods without issues. If you get such a referral, you can immediately move on to the next stage.
If no one around you can refer you to any production company, you will just have to turn to the internet. To find a New York City video production company online, carry out a “near me” search with that search phrase. Your search engine will immediately bring a list of production companies operating in New York City. You can then choose from these.
Look Through Their Reels
Every production company has a reel. Ask to see their reel which will show you the quality of work they have done for other clients. This will tell you whether they can handle your job or not.
Check for Reviews
After looking at their reel, you should go further by checking for reviews online. Some unscrupulous fellas can present a reel that is not theirs. By checking for what past clients have to say about their work, you will be able to determine if they can indeed get the job done.
You must know how much you can afford to spend. The thing about this industry is that prices can differ very widely. If you go to a very popular production company, you can be sure that your charges will be very steep because you will be paying for both their reputation and clout. Find a company that can get the job done within your budget.
Here’s the thing, if you are careful in your search, you will be shocked that your budget will be able to get you something really amazing. Carefully go through the steps listed above and find yourself a company that will give you a video that will give you the boost you need.