Push Notification -Types & Benefits

On a mobile, a push notification is an alert message received via an application that can be opened, deleted, authorized or blocked. To get Push Notification service from a reputed company like The Push Hub.

How to Create Push Notification?

Go through a back-office interface or a simple web page with a CMS to write and send your notifications manually.

Anticipate automation of shipments. For example, you can program that whenever one of your users receives a private message, your server sends him a notification.

Once created, your notifications go through the targeted platform’s push server (Android, iOS or Windows Phone) which redistributes them to your user’s mobile.

How to send a mobile push notification?

1. At each opening of the mobile application, request a unique identifier (token, URL, ID …) to the server of its platform to identify the application on a specific mobile;
2. Sending the unique identifier of the server platform to the mobile application.
3. Transmission of the identifier to your sending server which will be stored (or refreshed) in a database;
4. To send a push notification, your sending server passes the push notification to the platform server. For this it indicates the identifier concerned and the associated message.
5. The platform server checks the push parameters (permissions and application identity) and sends the notification to the targeted mobile.
6. Platform servers immediately send a notification receipt report to update the ID database (based on uninstalls and disabling notifications) and the iOS server makes less frequent reports available through a dedicated service.

Reception under conditions:

For each request to send a notification by your server, the above operations will take place. But that does not mean that your notification will necessarily appear on your user’s mobile. No platform server can guarantee it 100%. Indeed, the users of your application can refuse the reception of the notifications at any time. In this case, the sending process still takes place, the mobile receives the notification, but it does not display it.

Similarly, some notifications may be lost due to a computer error for example or because a mobile remains off too long (notifications may expire).

Different features depending on the OS:

Each OS (Mobile Operating System) has its specificities regarding push notification settings

• IOS (Apple): iOS notifications or Apple push notifications can include text, a badge, an icon, and a URL.
• Android (Google): Android push notifications can include text, an image or large image, an icon, and a URL.
• Windows Phone (Microsoft): Notifications can include text, a badge, an image, an icon, and a URL. They can also be dynamic thumbnail.

Regardless of the mobile OS selected, push notifications can be signaled by sound or vibration and in-app messages can appear as text, image, pop-up, banner, landing page or Call-to-Action.

The different types of push notifications:

Classic push notifications:

A notification is sent to users “opt-in”, having accepted to receive push messages. When they click on it, they are redirected to the application.

Interactive push notifications:

These are push notifications that incorporate an action button allowing the user to interact in the notification, without being redirected to the application. It can be to put a like, to note the application, to make a purchase, to subscribe to a service.

The benefits of push notifications:

For companies that want to improve user engagement and boost their revenue, a push notification campaign has many benefits :

Deliverability close to 100%: the notification will be seen by the user in most cases since it is displayed directly on his smartphone screen.

Ability to customize the notification: depending on the data you have, you can customize the message, by calling the user by name, offering an offer that takes into account his user behavior (purchase history, preferences based on his navigation within the mobile application …), etc.

Being closer to your customers: mobile is the most personal tool for consumers, it reflects their lives, their habits and they never leave it

Boost the retention and use of its mobile application: thanks to notifications, the brand will arouse interest and curiosity. It will remind the user that its application is there, ready to be used, and all that it can bring him in his daily

A simplified communication : communication is facilitated between the brand and its customers, as it will deliver their messages at any time

Messages / information transmitted quickly : Their messages are transmitted immediately. The user is informed in real time of an important announcement, new service or promotion in progress

The conditions necessary to carry out push notifications:

To set up a mobile marketing campaign incorporating a push notifications strategy, several conditions must be met:
Opt-In: The user must have agreed to receive push notifications.

The application must have a tagging plan . This is a document, often in the form of an Excel table, which is also called a marking plan. With it, it will be possible to determine what are the key events in the application that you want to monitor and analyze.

For example, it allows you to know which content is receiving their attention, which products they add to their shopping cart when they abandon a purchase or registration process.

The possibilities are vast. It is also useful, for example, to know if its form of contact is effective if its contents are shared on the social networks, if the ROI of an advertising campaign is good.

The tagging plan must be up to date, just like the application. A mobile application tagging plan evolves over time, so it is regularly modified to best fit its needs. The application is also evolving and experiencing changes.

Here is good informative Infographic about the power of Push Notification.

Conclusion:

Push notifications are a major asset in a mobile marketing strategy related to an app. They facilitate communication, but most importantly, they create customer engagement and encourage them to use your services.

The three key points to remember :

• Push notifications appear outside the app and In-App messages appear within the app.
• Push and In-App notifications boost engagement and retention of users.
• The sending of push notifications is subject to a regulatory condition: the mobile user must give his explicit consent, called “Opt-in”.

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