The old saying used to be “no news is good news,” but that is not the way that many millennials think about things today. It turns out that many in this age group are actually quite thrilled to receive a piece of direct mail from a company or advertiser. It may sound like the opposite of how we think of millennials, but they really do love to receive direct mail, according to experts at DatabaseUSA.com®.
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The Joy of a Personalized Piece of Mail
There is something special about receiving a piece of mail that is personalized to you. It is so common to receive a mountain of notifications and emails from large corporations that have no personal connection to you. They want to sell you something, but they do not necessarily build up their pitch in a way that is all that appealing to you directly. With direct mailing lists, it can be a lot different.
When a piece of mail shows up in one’s mailbox, it feels different than when an email or notification makes its way to you. There is a sense that what’s mailed to you has been handled with greater care than an email that flashes across your screen. The odds that someone will be more directly responsive to that mail in comparison to an impersonal email is enormous.
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Only Receiving Mail Once Per Day
One more thing that makes receiving direct mail so special is the simple fact that it is only received once per day. There is some sense of anticipation surrounding opening the mail. Again, clicking on a notification or email is really not all that exciting.
Local businesses are particularly encouraged to use direct mail to reach their customers, given the simple fact that millennials desire this. They want to hear more from their local businesses because they want to know where they should spend their money. National brands already reach out to young people every day with an avalanche of emails and other marketing materials. Local companies have an edge when it comes to direct mail because they understand the local market.
DatabaseUSA.com® Suggests Using Direct Mail
DatabaseUSA.com® sees that direct mailing lists are really making a comeback in terms of popularity. There are a lot of brands that have finally decided to make the jump back to this kind of marketing, simply because they recognize that it is a more cost-effective way of running their businesses. On top of that, they feel that it is better to risk a smaller amount of money on this campaign than on more expensive social media marketing.
DatabaseUSA.com® provides a lot of information related to various customers. The company can help store the information so that those who want to access it later can do so with ease. It can be a great place to start for all kinds of consumer information and even some sales leads. Every business needs the most reliable contact information that they can possibly get their hands on these days. This means that they should pay attention when it comes to where they obtain such information. If you are planning a direct marketing campaign to millennials, it could be very useful to check out DatabaseUSA.com’s resources.
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