Mysterious SEO Keywords and the Secret of Dealing with Them
- 1 Mysterious SEO Keywords and the Secret of Dealing with Them
Every honoring writer who can write my paper for me and wants to make his work competitive in the area of other writings will have found out about SEO keywords and their magical abilities to let the reader get you. The core principle of such words and phrases is that you get the most-effective word or phrase and use it moderately in the text to let the browsers find it when a person types the same phrase or a word and give them a link to your website. Sounds simple, right?
If you speak the same language as SEO this collaboration may bring you really good results without need to wait for long. Now let’s try to find out how to do it in practice and eventually enhance your professional skills of marketing your content.
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Useful Search Words and Where to Find Them
Do not overthink your key phrase. Keep it relevant to the main topic. If your website says “Buy vacuum cleaner for the best price and quality” do not put a phrase like “centrifugal fan” as your word unless you want to caption centrifugal fan seekers.
Everything is simple. They need to be satisfied with the information they find and stay on your website for longer. People tend to remember websites that were especially useful for them and bookmark them so make sure they find what they are looking for by adding the right word the right amount of times.
Understanding position of your websites-competitors will also help you to find out how they rank their words and how it helps them to be more searchable and lucrative among tons of other websites.
Also, determine the precise value of every word you chose. To complete this task, you may use special word research tools as given below. In that case, you can track the frequency of visitors on your page and the most searchable words you need to insert to make your website competitive.
Do not choose too popular words. Precise your search words otherwise you will have to compete with tons of other companies and your potential customer will hardly find you in a row of websites. Additionally, mind the value of repetition. The more times you put the relevant words to your content, the more chances that it will be found. Profit!
Make a precise approach to drive customers to your content. To let the words guide the customers exactly to your website you better bear in mind that these have to meet both customer’s requirements and search engines’ interpretation of profitable keys. It may seem simple at first but needs to be provided several times to make it automatically winning.
If your website still fails at ranking higher with the key word you also can buy test traffic for mere understanding of this concept and how it works. You will be pleasantly surprised to see your website score rise higher to 200-300 clicks. Such tools as Google AdWords, Bing AdCenter and Wordtracker may be in assistance.
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Think the Same as Your Would-Be Clients
You are looking for a good vacuum cleaner for your house with a reasonable price and nice feedbacks. What will you write? Google search advises us to be clear and laconic in our wishes (not only this search engine though). So, you will write something like “buy vacuum cleaner cheap”. You may also add “with feedback”, however this is already optional.
Whatever you are seeking for, be it some products or services, the already-mentioned search engine will be browsing through millions of pages to find those that contain exactly these words. That is why they are called “keywords”. To run a successful search marketing campaign, you definitely need to dive deep into this amazing search engine optimization initiative.
To find exactly YOUR clients and not some occasional wanderers specify your words and do not forget to make them relevant to the text you are marketing.
Nevertheless, keys are not only all connected to SEO. It is about how effectively your marketing company runs and what topics it defines as relevant to its activity. It is a target audience you company works with. It concretizes your main tasks and goals for a successful promotion of your company. If you are showing good results with marketing the content of your website, then you know what to do with such things as “keywords”.
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Inserting Words in a Content Reasonably
To place your keys in a correct place and correct order and also with a right thickness you have SEO elements to guide you such as: keyword list, word frequency and connecting a link to needed website.
Density determines how fiercely you are planning to compete with the other websites. For example, 10% frequency means 10 repetitions of the same word in every 100 words and so on. Of course, make it readable, do not overdo with the keys as your text will sound like keyword list than give a message the customers are seeking.
Product & Brand names can be very effective especially when they are popular and wide-spread. Do not forget to misspell the mentioned names as they are also considered to be profitable keys due to human nature of making the same or similar mistakes.
Remember that Google rewards termini that match addresses, also called a domain name, if you are lucky enough to put a “vacuumcleaner.com” as a name of your website you will win the game from the start. The trick is that this the entire message of your site is concentrated on this word.
Additional place to put a search word and make it noticeable is Title tag. It shows up in a few ones as twice in browser and in search results. No chance to not be noticed.
Definition Tag. It is a clarification that is put exactly under the title. If you cannot put a key in your title, do not worry, an explanation is here to help the customer find your site even more easily.
The core text. With the already stated moderate density repeatedly include words to your content germane and not marked as spam by search browsers.
Alt Tags. Add some characterization to your images on the website and it will also be found by the browser.
Filenames. This is an excellent place to include your search words as it will appear in the URL on the page and definitely add some points to the ratings.
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The Advantages of Long-Tailed Keywords
The main secret of long tail words is that they are longer that the usual ones and more precise (more bound to a specific topic). However, this ability makes them also less searchable as those, that are not always found by search traffic engine. So, what makes them especially profitable in comparison to the regular words?
This tactic is great for blogs. Most blogs are targeted on one core topic. There are travel blogs, that focus on exploring the world, tips about equipment, life hack of survival etc., mom blog about children and family, game blogs on topic of the latest games in playing industry and so on. The main topic of these blogs is one key word or key phrase that will allow people to find them.
However, it is highly not advised to insert the same word for all posts. For such action the “tail” of the inserted word may be lengthened to make it more precise for the search engine to distinguish your blog from the others. In this case, it will be much easier for your blog to compete with other highly-ranked blogs if they put the same common word.
Mind the visitors of your blog. If you put “content for computing blog” your visitors expect you to write mostly about technology and computing advices and not environmental issues. Concentrating on long tail keys will help you visitors to stay longer on your page and even subscribe to your newsletter.
If a visitor was looking for ways to transform “Retail Organization with Mobile” and finds it on your blog, he/she is very likely to stay with you for longer and it is not the case he may be mistaken with the search demands.
Search Tools to Get the Most Proficient Words and Phrases for SEO Search
Wordtracker. This tool has a 7-day free trial to test its functions. It also helps to get best matches for keywords, actual (not grouped) words, actual (not banded) results, search trends, SEO competition metrics, SERP comparison, related/lateral search, Amazon keys, YouTube search words and negative keyword search.
Google’s wonder wheel (today’s name Contextual Targeting Tool). This tool as a part of Google search engine is known to everyone already and can be examined by selecting the same named button under the filter options on the left-hand navigation. And voila, you can observe the way that Google groups them together.
Beginning with one word, Google shows other more extended variations that meet the popularity of the search engine. By clicking on the whole phrase, you will be directed to even more expanded word groups that relate to the same term and so on.
MOZ. An explorer that helps you to find the proper definition to your website. As an example, you type a word “vacuum cleaner” and it analyses the whole range of options starting from:
- The country of search that makes your search process aimed on a target audience within a specific territory;
- Giving extended word suggestions like “vacuum cleaner reviews”, “vacuum cleaner on sale”, “vacuum cleaners” etc.;
- Indicating volume ranges that show how often a word is mentioned;
difficulty to define how hard it is for you to rank higher than current competitors on the first page of search results;
- Opportunity range – estimates the relative click-through-rate of organic web results for the key;
- Potential – combines all of the other metrics, including your custom importance score;
- SERP Analysis that allows us to analyze the Search Engine Results of a specific keyword and provides it with useful recommendations and the action plan in order to achieve high rankings;
- Mentions: Page Title & URL Containing Mention activity and the date it was found.
Pick your most fitting searching tool and go on boosting your rankings easy and satisfying your customer.
The real value of words and phrases that are being typed in the Internet frequently is unconfined. Only a few years ago, this option has not been known but now thanks to it all notional companies use it to lead their business effectively. We may wonder what would be the next invention to track people’s demands and needs but now we have this amazing technology that we are pretty sure satisfies both customers who want to get what they need as well as the websites who are eager to present it to the public.
Patrick works as a contributor at essaytwist.com. He is a former editor of a small town newspaper publishing. He is an avid fan of social media, and runs his own page for writing enthusiasts for his college. With the rising clamor for healthy living, Patrick immersed himself with water sports.