Marketing is not so stable world. Surely, fundamental principles remain the same, but strategies are never the same again as it was even 2-3 years ago. Some trends strengthen their positions while others disappear as quickly as rapidly they arrived. When the strategies are designed, let’s have a look which new marketing tools will be of the highest effect to reach your goals.
There are just some businesses who are still not present at world famous online platforms. Some feel lazy to do the job, some don’t want to study it, while others may not believe in Facebook or Instagram’s power. One of the key problems if you start – how to track them all as manual posting can become a very time-consuming deal.
Google a bit for an application, for example, Buffer, that will require just basic information about time-table of your postings and some other key decisions. You will save your time and efforts while all necessary networks will be covered and the audience informed.
You might have guessed that organic traffic is very important, but the question is not only about the amount as you should have some time to learn about your audience. We recommend installing it not later than your first working day.
Use this tool of marketing above to answer the following questions:
- How successful are you in social media?
- What is your audience’s location?
- What is the average time people stay on your website?
- What are their most favourite pages on your website?
Small business owners will understand where they get audience and how their communicate with your website.
Spend some time to install tracking code to have as much information as possible.
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This tool can be either appreciated or hated as chatbots are, unfortunately, often poorly effective or don’t solve users’ problems at all. However, there are some hints how to tune the tool properly.
Have a look at MobileMonkey if you are not familiar with programming or some technical skills. Its user-friendly interface is easily installed into Facebook Messenger to serve the clients and cover your marketing needs.
Chatfuel is also a good option for the same area. It also offers some ready-made samples you can take to resolve your marketing purposes.
Visitors become more critical about the content they are offered. Visitors decline consuming mass-made traffic and skip websites where no personalized content is offered. How can we gain best experience for customers?
Evergage is the best marketing tool in the niche. It helps to solve the following problems:
- To learn your audience and know the desires of mobile and desktop users;
- Offer relevant experience to your clients according to the source they came from to you, their location, time of visiting, frequency of visits and other factors like time of staying on the website;
- Track statistic of your campaign, adopt machine learning to define the data most important for you and create complicated reports.
The issue of keywords may seem to be more or less understandable, but now voice search is gaining traction.
SemRush is the tool worth being mentioned. It can be used to create a detailed list of best-selling keywords and clusters, their complexity, but will hint on search volume as well.
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Some companies are successful from the very beginning, while others burn very soon after appearing. There is no magic key about success as it is hidden in diligent work. If you want to have result from your work, it is high time to do something right now. Try to implement just one of the tools we have discussed and go to the next to make it even stronger. Good luck!