Odds are, if you have a social media account and use it often, you’ve experienced a post that was the product of an influencer. An Social Media influencer is a celebrity or well-known person that has a large following on their personal social media sites. Many famous people promote products or services in exchange for money. Most of the time, they actually do use and enjoy the product, therefore their followers believe in them when they’re passing along the information to use ordinary people. Typically, the marketing department of a large company will engage with and set up payment for these influencers. Some smaller companies or newer companies, however, will hire third parties like Intensify, a social media agency in Los Angeles. Influencers can be a great source of lead generation for companies looking to get their product or service to new targets. We see influencer’s every day, but might not even think twice about them. Here are some of the top social media influencers posting presently.
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Top Social Media Influencers
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1. Josh Ostrovsky
If you’ve ever heard of this guy, you’ve heard of him under his nickname, “The Fat Jew”. You’ll see Josh on TV, and as having a huge presence on social media. He currently has over 10.3 million followers on his Instagram account and 1 million on his Facebook account. Josh takes his role as an influencer pretty seriously. He told Inc. Magazine that, “we like to go above and beyond and start conversations. It’s about making a piece of content not disposable, so it doesn’t get forgotten about 10 seconds later and making people say, “You’ve got to look at this. This is ridiculous.” Developing a reputation for being able to create those types of campaigns has made brands more willing to hand over the creative reins.”
2. Nash Grier
You may remember the name from way back when when vines were trending. This is where Nash Grier first built his claim to fame. He’s grown up since then and has created his own clothing line, website, and social media apps, but even with all of the entrepreneurial stunts, he hasn’t lost his ability to market to people. Nash’s Instagram account has 9.9 million followers, most all being millennia’s.
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3. Kayla Itsines
Even if you don’t recognize the name, you’ll recognize the body. Kayla is a personal trainer, author, and businesswoman amongst other things. She based in Australia but has 7 million followers on her Instagram account worldwide. She’s most well known for creating the BBG diet/workout plan for women looking to get their bikini body ready for the summer.
4. Joanna Gaines
If you’ve never seen HGTV’s Fixer Upper, you’re seriously missing out on some good TV. Joanna and her husband Chip perform renovations on home to compete transform them into something the owners could have only dreamt about. Joanna is the main designer of the TV show, so her Instagram is flooded with ideas we wish we could turn into a reality in our own home. Her fame on the TV show has brought both her and her husband fame on Instagram, of course, making them perfect candidates for social media influencers.
5. James Charles
James is an 18-year old male who’s a spokesperson for CoverGirl. James has been able to embrace his love for makeup via social media, which proved to be an amazing outlet for him to both express himself and for his followers to show so much love for what it is he’s doing. James Charles has become somewhat of an icon in the industry, putting him on the map for companies to use as a social media influencer.
It sounds crazy that you could make money by simply posting a picture on your Instagram page with a new type of soda in your hand or with a certain brand of apparel on. If only we could all be Selena Gomez and make a whopping $550,000 per post… it must be nice.
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