If you’ve just started a blog, you need to be writing content that will get you noticed. That means you’ll need content that stand out above the crowd, and marks you out as one of the best. How do you do that? The answer lies in both your SEO, and the content of your writing.
The best blogs have the best balance between good SEO, and good content. Here’s how they should both work together, and how you can create that balance yourself in your own writing.
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The Importance Of Good SEO
Contents
First, let’s look at SEO. Many beginners don’t understand how SEO works, or simply ignore it, as they think their writing will speak for itself. Sadly, that isn’t the case. There’s millions of writers out there, so you need to be optimizing your writing for Google. If you can do that, you’ll make your way up the rankings and be much more likely to be seen. Good SEO practices will help you do that, ensuring that you get seen regularly.
How To Improve Your SEO
There’s several strategies that will help you improve your SEO drastically. Use the following techniques for your blog:
Watch your keywords: Keywords are vital, as they tell Google what’s in your content. If your readers are searching for those keywords, then your site should pop up. In the past, writers would stuff their writing full of keywords to up their chances of being read. However, this made the writing horrible to read, and put readers off. These days, Google actually penalises people who keyword stuff, so now it’s much better to pick keywords that fit naturally in the text.
Write excellent headlines: A good headline goes a long way towards getting that click on your site. It’s the first thing the reader will see when they search online, so you want to convince them to read further. “A good headline gets right to the point, and offers the reader a solution to a problem they have” says SEO specialist Chris Teigan from Australian Reviewer. “Make sure it’s relevant and describes what the reader will find in the blog.” If you need help writing headlines, a service like UK Services Reviews can help.
Look at what the experts are doing: One of the best tactics for improving your SEO is to look at what others are doing. What makes them successful? You can use online tools to help you evaluate their tactics, and use the best ones for yourself. Tools like Moz are great for this, so put them to good use.
The Importance Of Good Content
As well as your SEO, your content needs to be flawless. It’s not good enough to bring the readers to you, you’ve got to keep them on your page too. The more you can do this, the better your sales will be. Good content needs to offer the reader something. Can you write content that solves a problem, or gives readers how tos? If you can do this, then you’ll have much higher engagement.
How To Improve Your Content
Here’s how you can write content that will keep readers coming back for me:
Write evergreen content: You never know when a reader is going to come across your blog post. It may be a week after you posted it, or a year. As this is the case, ensure that your content is relevant no matter when you read it.
Get help when you need it: “Sometimes you just won’t be able to create the content yourself” says professional writer Andrew Layle from UK Top Writers. “When this is the case, make sure you get help.” Writing services such as Elite Assignment Help can provide content for you, when you need it.
Edit effectively: Any content you write must be edited thoroughly before it goes online. Well edited content looks professional and high standard, which will keep readers coming back. Make the time to edit your work before it goes live. If you’re unable to do it yourself, a service like Reviewal, or a grammar editing service like Grammarix, can help.
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Bringing SEO And Content Together
Good SEO on it’s own won’t help you improve your metrics, and neither will good content. You have to bring the two together. Your SEO writing should bring readers to you, and your content should make them stick around. If you’re aiming to bring the two together, then you’ll see a real increase in repeat visitors to your site. Once that happens, you’ll get the profit increases that will keep you going. To see how to marry the two together, State Of Writing have guides you can use.
These tips should help you write excellent copy that’s optimized perfectly for SEO. Take them to heart, and you’ll see a real improvement in your copy.
Rachel Summers has worked for seven years on improving social media strategies for all kinds of businesses. This includes Top Canadian Writers, a leading custom writing service. She’s also spent time working with start ups to create social media strategies for them. Read more of her work here.